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Vzlom marketinga. Nauka o tom, pochemu my pokupaem

Взлом маркетинга. Наука о том, почему мы покупаем
Vzlom marketinga. Nauka o tom, pochemu my pokupaem
Original title
Decoded. The Science behind Why We Buy
Author(s)
Language
Measurements
240/170 mm
Publisher
Publication year
Format
Pages
304
ISBN
978-5-00057-231-3
 
Sold out (not kept in inventory any longer)
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В этой книге поведение потребителей анализируется с помощью современной науки о принятии решений. Автор рассказывает о том, почему люди совершают покупки, что происходит в сознании покупателя, когда он принимает решение, и как можно использовать последние научные знания в своей маркетинговой деятельности.
V etoj knige povedenie potrebitelej analiziruetsja s pomoschju sovremennoj nauki o prinjatii reshenij. Avtor rasskazyvaet o tom, pochemu ljudi sovershajut pokupki, chto proiskhodit v soznanii pokupatelja, kogda on prinimaet reshenie, i kak mozhno ispolzovat poslednie nauchnye znanija v svoej marketingovoj dejatelnosti.
Category
Business
Marketing
Series
Vne serii
EAN
9785000572313
BIC category:
KJ
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